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Privacy Policy

​​ Last Updated: 2025/05/30

At Sunward Hongkong Co., Limited, we are committed to protecting your privacy and ensuring transparency in how we handle your personal data. As a global leader in sustainable women’s footwear, we prioritize building trust with our customers, employees, and partners. This Privacy Policy outlines how we collect, use, share, and safeguard your information in alignment with our core values of ​​Empowerment, Sustainability, and Inclusivity​​.

​​1. Data We Collect​​

We collect the following types of information to provide personalized experiences and improve our services:

  • ​​Personal Information​​: Name, email address, phone number, billing/shipping details, and order history.
  • ​​Device & Usage Data​​: IP address, browser type, device identifiers, and cookies (see Section 6 for Cookie Policy).
  • ​​Geolocation Data​​: Location details (only when required for shipping, localized marketing, or features like AR try-on).
  • ​​Product Interaction Data​​: Browsing behavior, purchase history, and feedback shared via surveys or social media.

​​How We Collect It​​:

  • Directly through our website (bootssound.com), mobile app, email campaigns, and customer service interactions.
  • Automatically via cookies, pixels, and analytics tools (e.g., Google Analytics).
  • Through third-party partners (e.g., payment processors, logistics providers).

​​2. Purpose of Data Use​​

Your data is used solely to:

  1. ​​Fulfill Orders​​: Process purchases, manage shipping, and handle returns.
  2. ​​Personalization​​: Offer tailored product recommendations, promotions, and AR try-on features.
  3. ​​Improving Services​​: Analyze trends to innovate designs (e.g., eco-friendly materials, Smart Wedges).
  4. ​​Communication​​: Send order updates, newsletters, and surveys (unsubscribe at any time).
  5. ​​Legal Compliance​​: Meet regulatory obligations (e.g., tax reporting, fraud prevention).

​​No Unsolicited Marketing​​: We never sell your data to third parties or use it for unsolicited marketing.

​​3. Data Sharing​​

We share data only with trusted partners under strict confidentiality agreements:

  • ​​Service Providers​​: Logistics companies (e.g., DHL), payment gateways (e.g., Stripe), and cloud storage providers.
  • ​​Legal Authorities​​: When required by law or to protect our rights.
  • ​​Business Transfers​​: In mergers, acquisitions, or asset sales, users will be notified and given a choice to opt out.

​​Third-Party Cookies​​:

  • Advertisers may use cookies for interest-based ads (opt-out via link to ad preferences).

​​4. Your Rights​​

You have full control over your data under applicable laws (e.g., GDPR, CCPA):

  • ​​Access/Portability​​: Request a copy of your data or transfer it to another provider.
  • ​​Correction​​: Update inaccurate information via account settings or email.
  • ​​Deletion​​: Delete your account/data by contacting [email protected].
  • ​​Opt-Out​​: Withdraw consent for marketing emails or non-essential cookies.

​​Children’s Privacy​​: We do not knowingly collect data from children under 13. Parents/guardians may manage their child’s data here.

​​5. Data Security​​

We implement industry-standard safeguards:

  • ​​Encryption​​: SSL/TLS for data in transit; AES-256 for data at rest.
  • ​​Access Controls​​: Role-based permissions and multi-factor authentication.
  • ​​Regular Audits​​: Third-party security assessments and penetration testing.
  • ​​Employee Training​​: Mandatory GDPR/CCPA compliance programs.

​​Data Retention​​: We retain data only as long as necessary (e.g., invoices retained for 7 years for tax purposes).

​​6. Cookies & Tracking​​

We use cookies to:

  • Enable essential functions (e.g., cart saving, AR try-on).
  • Analyze traffic (via Google Analytics).
  • Deliver personalized ads (opt-out link provided).

​​Manage Preferences​​: Adjust settings via cookie consent banner or account settings.

​​7. International Data Transfers​​

Data transferred outside your country (e.g., EU to US) is protected by:

  • Standard Contractual Clauses (SCCs) approved by the EU Commission.
  • Privacy Shield certification for US-based partners.

​​8. Policy Updates​​

We may revise this policy to reflect regulatory changes or service improvements. Significant updates will be notified via email or in-app alerts. Review the policy periodically.

​​Contact Us​​

For questions or requests, contact our Privacy Team:

  • Email: [email protected]
  • Mail: Sunward Hongkong Co., Limited, Hk Man Sheng Limited
  • Phone: +852 2118 3699

​​Transparency Builds Trust​​
At Sunward Hongkong Co., Limited, we believe privacy is a fundamental right. By combining cutting-edge technology with ethical practices, we strive to protect your data while delivering sustainable, innovative products that empower you. ?✨